Den Svenska Gruvan - How to move mountains by posters in the Stockholm subway

Den Svenska Gruvan - How to move mountains by posters in the Stockholm subway Passed

Thursday May 30, 2024 11:55 - 12:15 Conference hall

What do we mine in Sweden? What are all the metals and minerals used for? And why is it better to mine here than there? The level of knowledge about mines, metals and minerals among the general public is alarmingly poor. A low level of knowledge creates breeding grounds for skepticism. Unfortunately, this is also reflected among politicians and policy makers.

Therefore, in 2020, Svemin launched the awareness campaign Den Svenska Gruvan (The Swedish Mine), with the main purpose to overbridge the knowledge gap between the hole in the ground and the smartphones in the hands of the general public.

Now, after four years of spreading the word, how has the understanding and likeability changed?

Come and listen to Emma Härdmark, director of Communications at Svemin, about what we have learned along the way. And how we plan to move mountains in years to come.

Partners in Den Svenska Gruvan are Boliden, LKAB, Zinkgruvan Mining, ABB, Epiroc, Sandvik, Heidelberg Materials, Talga and Svemin.

Lecturers

Emma Härdmark SpeakerPartner

Dir communications
Svemin AB

Emma is Director Communications at Svemin, the Association for mines, mineral-, and metals producers in Sweden. She has 20+ years of experience from communications and media, with a profound background as a journalist. But just like the green transition, she started in the mine; Emma has a MSc in bedrock geology from Uppsala University. She is chair of Women in Mining Sweden and a member of The National Committee for Geology within the The Royal Swedish Academy of Sciences.

Cookie	Category	Provider	Expiry	Legal basis	Intention
_production_session_id	Necessary	InvitePeople	Session	Legitimate interest	Stores a unique ID of the InvitePeople-user session. This will allow the user to login into InvitePeople.
order_id	Necessary	InvitePeople	6 hours	Legitimate interest	Stores a unique ID of the current order (shopping cart). This allows the user to add, view, and manage items in their order during the session.
cookie_consent_[ID]	Necessary	InvitePeople	6 months	Legitimate interest	Stores the user's cookie consent preference for a specific Optional cookie policy. The ID in the cookie name refers to the unique identifier of that policy. This ensures the user’s choice—whether accepting all cookies or only necessary ones—is remembered on future visits.
lang	Necessary	InvitePeople	1 year	Legitimate interest	Remembers the user’s selected language version.
logged_in_user	Necessary	InvitePeople	1 year	Legitimate interest	Stores a unique ID of the InvitePeople-user. This will help the user navigate.
production_auth	Necessary	InvitePeople	1 year	Legitimate interest	Stores a unique ID of the InvitePeople-user. This will help the user with future logins.